Markup Calculator
Calculate the selling price and profit from cost and desired markup percentage.
If you know what something costs you and want to set a price that guarantees a specific profit percentage over that cost, markup is the calculation you need.
How markup translates to margin
A markup percentage doesn't equal the resulting margin percentage — a 100% markup results in only a 50% margin, since margin is calculated against the higher selling price, not the lower cost.
Frequently asked questions
What markup percentage should I use?
It depends on your industry and cost structure — retail commonly uses 50-100% markup, but this varies by category.
Does markup include overhead, or just product cost?
That depends on how you define your "cost" input — be consistent about which method you're using across your pricing.